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Own brand · Mexico

Raúl Finanzas

A channel built from zero

Our own personal finance channel, in a niche outside content creation and with no prior audience. Now monetized.

YouTubePackagingShort formBrand
Mexico · 2026
1,710subscribers, from 3 in May
88,971channel views
MonetizedYouTube Partner Program
1 per weekvideos published

Channel figures live from YouTube.

The challenge

The challenge

Test the system we sell in a niche different from ours: no audience, no recommendations and no ad budget.

What we did

  1. A dedicated video style guide, applied to every upload
  2. One long-form video per week: planned, shot in studio and edited
  3. Thumbnails and titles with a topic strategy
  4. Structure built for retention: hook, promise and pacing
  5. Website with free tools and brand representation

Results

“How much money do you need to beat 90% of Mexico?” passed 42K views and triggered the channel’s growth. “The Exact Number That Stops You Being POOR” passed 15K views in three days.

YouTube @Raulfinanzasmx · TikTok @raulfinanzasmx

Subscribers, May to September 2026

05001,0001,5002,000mayjunjulagosep1,710
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