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Case studies

Case studies

Channels, brands and video systems we have built with our clients, and with our own brands.

Client · United States

Pilot Institute

Technical topics, explained so they stick

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Own brand · Mexico

Raúl Finanzas

A channel built from zero

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Client · United States

The Sher Agency

A brand, taken by the hand

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Client · Mexico

Skindion

Three courses, three creators, one brand

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Client · United States

CMA Exam Academy

A full rebrand, in video

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Client · United States

Conversion Academy

From a Figma brand guide to a video course

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Irrational Lab

Video studio for expert brands. · raul@irrationallab.com · © 2026 Irrational Lab