01
Law firms and consultancies
Lawyers, accountants and advisors who explain technical topics and close clients from YouTube.
Video studio for expert brands
Video that turns what you know into clients.
We edit, produce and build video for brands that sell their expertise: YouTube channels, ads, social content and courses. With a visual identity of your own and the consistency of working month after month.
DesignzillasThe Sher AgencyDesignzillasThe Sher Agency01Who it is for
Who it is for
For people who sell what they know.
Your first contact with a client is usually a video. If that video looks improvised, so does your service. We work with experts whose content needs to look as good as what they charge.
02
Online schools and courses
Teams that publish often and need one consistent style across hundreds of videos.
03
Agencies and service brands
Businesses that sell consultations and want every video, ad and testimonial to push the sale.
Case studies
Results, not just pretty videos.
Three ways we work: building a channel from zero, sustaining a large operation, and setting up a brand’s entire video system.
01Case
6
formats, one visual styleClient · United States
Pilot Institute
Technical topics, explained so they stick
Online flight school with one of the largest channels in its niche. Together with their team we built a style guide and applied it across their videos, courses, podcast and ads.
Read the case →02Case
88K+
views on a channel that started with no audienceOwn brand · Mexico
Raúl Finanzas
A channel built from zero
Our own personal finance channel, in a niche outside content creation and with no prior audience. Now monetized.
Read the case →03Case
360°
a complete video systemClient · United States
The Sher Agency
A brand, taken by the hand
Max Sher runs a web design agency that sells consultations from his videos. He records himself; we build everything that comes out of that footage.
Read the case →See all cases →+ CMA Exam Academy
02Services
Services
Everything your brand needs in video.
Hire one service or the full system. Always with your brand applied to every piece.
01YouTubeLong-form video editing
Monthly editing of your channel’s long-form videos, in three levels depending on what each topic needs.
- Your own video style guide
- Pacing and structure built for retention
- Consistent delivery, month after month
- Two rounds of revisions per video
Three editing levelsSwipe →
EssentialFor timely topics and fast turnaround.
- Editing and pacing
- Color and audio with noise cleanup
- On-screen text and transitions from your brand templates
- Captions
- Licensed music and b-roll
CompleteThe production level of our own channels.
- Everything in Essential
- Custom graphics and animation
- Animated figures, data and definitions
- AI imagery and animation, used with restraint
Advanced strategyFor the videos that have to bring clients.
- Everything in Complete
- Script structure review before recording
- Packaging: titles and thumbnail
- Call to action and topic calendar
02PackagingThumbnails and titles
What your audience sees before they click. We design each video’s thumbnail and title so people open it.
- Thumbnails designed with your brand
- Three title options per video
- Thumbnail A/B tests on YouTube
- Topics and keywords with real demand
03Paid mediaAds and VSLs
VSLs (Video Sales Letters) and ads ready to run, built to convert.
- 1 to 2-minute VSL for your page or campaign
- 30 and 15-second ads
- 16:9, 4:5 and 9:16 formats
- Hook in the first seconds and a clear call to action
- Testimonial ads and seasonal campaigns
04Short formOrganic content for social
Vertical videos for TikTok, Instagram and YouTube Shorts: cut from your long-form footage or shot for social.
- Hooks that stop the scroll
- Animated captions in your brand
- Weekly publishing calendar
- Versions for each platform
05BrandVideo style guide
Your brand identity, translated to video: every piece looks like it comes from the same house.
- Transitions, on-screen text and lower thirds
- Palette, typography and animation rules
- Premiere and After Effects templates
- Delivered in full: the brand is yours
Examples
Case study · coming soon
06ProductionShoots and production
We shoot with you on cinema gear and leave your space ready to record just as well every time.
- Cinema camera, lenses and pro lighting
- Wireless audio and on-camera direction
- Space diagnosis and lighting plan
- Gear list prioritized by budget
- Sets for video, podcast and ads
Examples
Case study · coming soon
07CoursesCourses built from zero
We build your whole course: we study your brand, your market and your student, and turn it into lessons that land.
- Brand, market and student research
- Curriculum structure
- Scripts for every lesson
- Recording, editing and explainer animation
- Launch assets: VSL and ads
Examples
Case study · coming soon
08SystemsOnboarding and testimonials
Videos that walk your client through every stage, and testimonials that sell for you.
- One video per onboarding stage
- Client testimonials
- FAQ videos
- Automate care for many clients
03How we work
How we work
From the first video to a brand of your own.
01
Diagnosis
We review your channel, your clients and your recording space.
02
Brand
Two weeks to define your video style guide.
03
Footage
You record with your script or outline, or we shoot with you.
04
Edit
First cut and two rounds of revisions.
05
Delivery
Ready to publish. The style keeps improving video by video.
The brand is yours.
Style guide, templates and Premiere and After Effects projects stay organized and belong to you. Any editor you hire later can pick them up.
04Brands
Brands
Brands we have worked with.
From flight schools to design agencies and consumer brands, across the US, Europe and Latin America.
Our brands
We also build brands of our own.
Besides client work, we create and manage content brands. They are our lab: we test every system there before we offer it.
Personal finance channel · created, produced and represented by Irrational Lab
Raúl Finanzas
1,710subscribers
88,971views
Live from YouTube
raulfinanzas.com →Next brand
+
In development. New channels and brands we will build and manage from Irrational Lab.
Testimonials
What our clients say.
Raúl created a strong vision for the video teaser based on the information given, researched the right material and asked the right questions from the start to meet the milestones. He has a strong creative eye and a great capacity to transform ideas into action. Definitely a creative I would hire again.
Agavni JessaijanCreative Director, Heartcore-Lab
They produced something that was far better than we even imagined possible! They were great to work with, happy to make small revisions until we got the videos 100% perfect. Very responsive and super talented!
Ian HolmesCo-founder, Holme & Hadfield
5 stars all over the place. It was amazing to work with Raul and his team. He has a ton of knowledge. We will definitely work together again when we have more video projects. He’s a star!
Paul RontoCMO, RunRepeat
We continuously work with Raul and his team and they always do a great job!
Moritz MuellerHead of Marketing Communications, Hatch.blue
Raúl D’Trewethán · Creative DirectorAbout Raúl
Video and an obsession with clarity.
I’m Raúl D’Trewethán, creative director of Irrational Lab. I have spent more than fifteen years making educational and sales videos, and have generated more than 400 million views for clients.
Today I work with international clients, built my own finance channel from zero to monetization, and work with a small team that prefers long collaborations with room to grow.
“It’s not where you take things from, it’s where you take them to.”
15+years making video
400M+views generated for clients
2languages: English and Spanish
FAQ
Before you book.
Do I have to record myself?
Usually yes, with your own gear or a setup we help you build. When you need it, we also shoot and produce with a professional crew.
How much does it cost?
It depends on the service, the editing level and the frequency. On the call we learn what you need and send a proposal with clear options.
Do you work with brands outside Mexico?
Yes. We work in English and Spanish with clients in the US, Mexico and beyond.
How long does a video take?
After your brand setup (two weeks), the first cut of a long-form video takes about five business days.
What if I want my own editor later?
You get the style guide, templates and organized projects so any editor can continue.
Manifesto
The future will be built upon irrational decisions.
01For those who dare to think outside the frame, to ask the uncomfortable questions and throw the status quo out the window.
02Change is coming whether you like it or not. What sets the brands that last apart is the ability to create something different.
03Our world is curiosity. You can’t stop change: either you are part of it or you get lost in the noise.
Next step
Let’s make something great together.
Book a 30-minute call. We’ll talk about your brand, your clients and which video to make first.
Or email usraul@irrationallab.com
